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Trump focused his campaign on the issues of fair trade, eliminating the national debt, and achieving universal healthcare as outlined in the campaign companion piece The America We Deserve, released in January 2000. He named media proprietor Oprah Winfrey as his ideal running mate and said he would instantly marry his girlfriend, Melania Knauss, to make her First Lady. Critics questioned the seriousness of Trump's campaign and speculated that it was a tactic to strengthen his brand and sell books.
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On the issues, Trump labeled himself "very conservative," but described his views on healthcare as "quite liberal" and "getting much more liberal," explaining "I believe in universal health care. I believe in whatever it takes to make people well and better . . . . It's an entitlement to this country if we're going to have a great country." He expressed opposition to NAFTA, gun control, and said he would like to see alcohol corporations sued in the same manner as tobacco corporations. For his first presidential term, he proclaimed, "I want to do the right job: straighten out Social Security, get the trade deficits in order, and lower taxes."
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He said that the Republican Party has become "too crazy right." Notably, he identified Buchanan as a "Hitler-lover" and mused, "I guess he's an anti-Semite . . . He doesn't like the blacks, he doesn't like the gays. It's just incredible that anybody could embrace this guy."
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On his first campaign stop, Trump traveled to Miami, Florida and spoke before the Cuban American National Foundation.[63] The foundation invited Trump after he wrote a Miami Herald article denouncing Cuban President Fidel Castro and favoring the U.S. embargo against Cuba several months earlier.
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Soon thereafter, the actual Trump floated possible running mates and members of his presidential cabinet during a November 28 episode of Late Edition with Wolf Blitzer. He identified Senator John McCain, a Republican presidential candidate, as a possible Secretary of Defense. Trump said he would consider Democratic Congressman Charles Rangel for Secretary of Housing and Urban Development and mentioned retired General Colin Powell as a possible Secretary of State.
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On the final day, Trump visited the Simon Wiesenthal Center's Museum of Tolerance and walked through an exhibit of The Holocaust. He delivered a speech and held another press conference at the museum atrium, where he denounced Buchanan's views on Nazis.
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At Trump's final event, he spoke at a Tony Robbins motivational conference.[68] Robbins and Trump had made an agreement that would pay Trump $1 million for showing up at ten of Robbins' events. Trump planned to make campaign stops to coincide with Robbins' shows, speculating that he "could be the first presidential candidate to run and make money on it."
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Trump's book, consisting of 286 pages,[76] covers Trump's political positions and policy proposals, including strict anti-crime measures, increased pressure on China, fair trade, border control, increased military spending, support for public capital punishment, and the implementation of single-payer health care.[78] It advocates eliminating soft money contributions to political parties and full disclosure of campaign donations to political candidates, but calls for the removal of limits on the amount of donations, arguing, "if you want to give your life savings to Al Gore, that should be between you, Al Gore and your psychiatrist." In addition, it raises concerns about terrorism, proposing the creation of a national lottery to raise funds for anti-terrorism programs,[79] and offers a choice to North Korea to disarm or face military strikes.[17] The America We Deserve also includes praise for former boxer Muhammad Ali, Teamsters leader James P. Hoffa, as well as Trump's future political opponents Florida governor Jeb Bush and New York governor George Pataki, among others.
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At the fundraiser, Trump identified North Korea as the nation's greatest foreign policy threat, blasted Japan for "ripping us off" for the last 25 years, and ripped Russia as being "totally mixed up" for placing "people nobody ever even heard of" in charge of missiles.*
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Ventura held a press conference on February 12 and officially left the national Reform Party, remaining a member of his state party, which he urged to disaffiliate and return to its original name, the Independence Party of Minnesota. He voiced dissatisfaction with the presidential contest, explaining that Pat Buchanan was running "virtually unopposed" and receiving support from former Ku Klux Klan leader David Duke; something with which Ventura could not associate. Ventura invited Trump to run for the presidential nomination of the Independence Party, which Ventura believed could become a national entity.[
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On February 14, Trump withdrew from the race.[105] In a press release, he cited infighting in the Reform Party as not "conducive to victory," concluding he could not win the election as the party's nominee and so, as pledged, would not continue his campaign. He expressed concerns about the direction of the party, particularly its membership, referring to David Duke, Pat Buchanan, and Lenora Fulani as a Klansman, a Neo-Nazi, and a Communist, respectively.